‘Boris and Nicole’ encourage health and wellness in I.E. through COVID-19 public service announcement campaign

RANCHO CUCAMONGA, Calif., Jan. 10, 2023 /PRNewswire/ — Celebrity couple Boris Kodjoe and Nicole Ari Parker are achieving out to Inland Empire’s African American residents by means of a collection of neighborhood community service bulletins (PSAs) that motivate navigating household health and fitness issues, such as COVID-19 vaccines.

Actors/entrepreneurs Boris Kodjoe and Nicole Ari Parker, now starring on ABC’s “Station 19” and HBO Max’s “And Just Like That,” respectively, have been supporting wellbeing and wellness initiatives for years as a result of their Kodjoe Household Basis.

These days they go on to enable share point-primarily based wellbeing facts with their community.

“The truth is, our local community is even now becoming hit toughest by this virus and vaccines decreased our danger of obtaining sick or even dying of COVID-19,” claimed Parker in a single of the marketing campaign segments, which ended up funded in partnership with San Bernardino County’s COVID Equity Grant.

Practically three years following the commence of COVID-19 pandemic, the Inland Empire carries on to report very low vaccine prices, primarily among Black residents, resulting in improved hospitalizations and deaths.

“We recognize the considerations our Black and minority citizens have in regards to the vaccine,” explained Inland Empire Well being Prepare (IEHP) Chief Health care Officer Dr. Takashi Wada. “It is just not ample to just inform group customers to get vaccinated and that the vaccines do the job, we are inviting them to empower by themselves by means of consciousness and collecting information and facts from trustworthy sources.”

Like the celebrity few of Boris and Nicole, Dr. Wada additional encourages all Inland Empire residents to get the details about COVID-19 vaccines and boosters directly from responsible resources these as official internet websites and accredited health-related experts.

“The most effective factor you can definitely do to support the overall health and wellness of your household is to browse the information and check with your medical practitioners issues, so you CAN make seem conclusions with regards to the well being and wellness of your spouse and children,” Dr. Wada extra.

Subject areas of the “Boris and Nicole” PSAs involve numerous messages about safeguarding the Inland Empire neighborhood and family members wellness as well as encouraging residents who have uncertainties to pay a visit to IEHP’s COVID-19 web site to assemble correct and well timed info.

The announcements began managing on KMIR Palm Springs stations and IE Spectrum stations and will continue on through summer time 2023.

About IEHP

With a mission to recover and inspire the human spirit, Inland Empire Wellbeing Approach (IEHP) is one particular of the top 10 premier Medicaid health programs and the most significant not-for-revenue Medicare-Medicaid plan in the country. In its 26th yr, IEHP is supporting far more than 1.6 million residents in Riverside and San Bernardino counties who are enrolled in Medicaid or Cal MediConnect Plans and has a expanding network of far more than 7,400 vendors and nearly 2,800 Team Members. By way of dynamic partnerships with Providers and Community Companies, paired with award-successful company and a custom of quality treatment, IEHP is entirely fully commited to their vision: We will not relaxation until finally our communities enjoy optimum treatment and vivid well being.  For extra information, go to iehp.org.

Source Inland Empire Wellbeing Plan (IEHP)